YOU'RE NOT LIKE EVERYONE ELSE. But in 1993, De Tomaso decided to sell his 51% stake in Maserati to Fiat.
In 1925, however, due to Diatto’s financial crisis, the company was shut down, but a noble friend Diego De Sterlich helped Alfieri purchase 10 Diatto sport chassis.This help marked the beginning of the first cars to bear the Maserati Logo.
However, his desire to create something of his own forced him to open a new business known as the ‘Societa Anonima Officine Alfieri Maserati’. In 1926 the first actual Maserati car, the Tipo 26, was built, featuring the first logo which will characterize Maserati throughout its history: the trident belonging to the statue of Neptune placed in the fountain in Piazza Maggiore in Bologna, symbol of power and royalty. The new logo, in its different shapes, sizes, and finishes, can be found all over the Maserati MC20, from the front mask to the front hood, from the steering wheel to the wheel hubs. In 1900, the eldest son Carlo Maserati shifted from producing bicycles to engines, designing his first engine at the age of 17.
Maserati Logo The company was founded by Alfieri Maserati and his brothers played an important role in the rise and popularity of the brand.
The history of Maserati's logo. Three years later, Carlo and Alfieri began working at Isotta Fraschini.In 1913, Alfieri incorporated his first workshop (a service center for Isotta Fraschini). Three years later, the Mistral made its debut, which was a lightweight, sporty and powerful vehicle.Towards the end of the 60s, one of the most famous cars in Maserati’s History, the Ghibli, made its debut, which is still in production. Maserati/In 1914 Alfieri Maserati established the "Societá anonima officine Alfieri Maserati" (Anonymous society Alfieri Maserati garage), a garage for the manufacturing of the Isotta Fraschini cars. In 1937 the firm is sold to a family from Modena, the Orsi, whose empire went from the foundries to the metal manufacturing; from such merging two companies were born, bearing the same exact logo : the "Officine Alfiero Maserati" specialized in the manufacturing of the cars and the "Fabbrica Candele Maserati" for sparkplugs and batteries. Discover the entire Maserati world and the exclusive range of Maserati's luxury car models: a combination of Italian elegance, passion, style and performance. There is nothing special about the circling as well as no secret legends. The history of Maserati goes way back to the eighteenth century. In 1900, the eldest son Carlo Maserati shifted from producing bicycles to engines, designing his first engine at the age of 17. Maserati truly is a luxury car brand, so if you are in the market for one, this grand Italian automaker should be in your list.GlobalCarsBrands is a blog where we post information about car brands, give you advice about cars, and post the latest news on the auto industry.Rolls-Royce Logo, History Timeline and Latest Models,Top 10 Newest Car Technologies That Have Revolutionized the Auto Industry,http://www.maserati.com/maserati/en/en/index/about-us/history.html. In 1926, Diatto suspended the production of race cars, leading to the creation of the first Maserati and the founding of the Maserati marque.
Discover more. The first obvious changes to the Maserati logo did not happen until the early 1950s.
By the 70s, the company was taken over by Citroen, but after facing financial crisis the company was passed on to state-owned holding company GEPI.In 1981, the Maserati Biturbo made its debut, which was another successful vehicle.
But the base of the emblem has always been the same making it one of the most recognizable logos over the globe. In 1968, Citroën acquired Maserati.
Three years later, Carlo and Alfieri began working at Isotta Fraschini. Nevertheless, this proved to be a huge turnaround as the company focused primarily on producing passenger vehicles, which by the 60s proved to be a good decision.Maserati made an exciting start to the new decade by introducing the Maserati 3500 GT. The car became an immediate success and numerous versions were released in order to meet with the rising demands. Constructed with the utmost attention to detail, every Maserati is a true masterpiece of Italian design. The second modification concerned the central tooth of the trident, which is lightened, and includes also a simplified version to have better resolution in small sizes. There are also two different combinations of the oval shape and trident: the oval logo to be used in corporate communications, while the logo without the oval, completely black, to be used in every press or marketing related communication. In 1951 the logo was inserted in an sharp oval shape; in 1954 there were versions featuring a round shape, possibly due to the absence of regulations. However, the success couldn’t stay for long as by 1932 Alfieri Maserati passed away during an operation.
However, the main question is how and where did the brand come from and get so popular? The oval shape was elongated and the structure of the handle of the trident was simplified; the logotype was restyled too, recalling the one from 1951.